{"id":12501,"date":"2025-06-09T12:47:41","date_gmt":"2025-06-09T07:17:41","guid":{"rendered":"https:\/\/braandschool.com\/?p=12501"},"modified":"2025-06-09T12:47:41","modified_gmt":"2025-06-09T07:17:41","slug":"the-rise-of-influencer-marketing-in-siliguri","status":"publish","type":"post","link":"https:\/\/braandschool.com\/blog\/the-rise-of-influencer-marketing-in-siliguri\/","title":{"rendered":"The Rise of Influencer Marketing in Siliguri"},"content":{"rendered":"\n

Siliguri is growing. Not just in terms of buildings, cafes, and traffic \u2014 but also digitally.<\/p>\n\n\n\n

Over the last few years, the way people discover new places to shop, eat, or hang out has slowly changed. Earlier, it was mostly through word of mouth, local newspapers, hoardings, or maybe a friend\u2019s recommendation. Today, it\u2019s often through a reel on Instagram or a review in a creator\u2019s story.<\/p>\n\n\n\n

That doesn\u2019t mean traditional ways have stopped working \u2014 far from it. But there\u2019s now a new kind of local word-of-mouth that lives online, and it\u2019s being driven by influencers and content creators right here in Siliguri.<\/p>\n\n\n\n

Let\u2019s take a closer look at how this shift is happening, and how local creators are shaping the business scene in Siliguri.<\/p>\n\n\n\n

What exactly is Influencer Marketing?<\/h2>\n\n\n\n

Influencer marketing is a type of digital marketing in which a person with a following on social media (an influencer) talks about a product or service \u2014 and that helps the brand get more attention, trust, and hopefully, sales.<\/p>\n\n\n\n

Why Businesses in Siliguri are turning to Influencer Marketing?<\/h2>\n\n\n\n

Influencer marketing is a billion-dollar business around the world including India. It is gradually becoming one of the best ways to promote a business and is quickly rising. As per EY, about 56% of Indian brands are investing more than 2% of their revenue towards influencer marketing to enhance audience reach.<\/p>\n\n\n

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Source: IBEF,2024<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Here\u2019s why more and more local shops, cafes, makeup artists etc. are reaching out to influencers in Siliguri:<\/p>\n\n\n\n

Visibility<\/strong>: A reel that hits even a few thousand views can give a new cafe or boutique a boost in awareness and customers.<\/p>\n\n\n\n

Trust<\/strong>: People often follow creators whose tastes match theirs. If that creator says \u201cthis caf\u00e9 has the best cold coffee,\u201d or \u201cthis boutique has amazing designer clothes\u201d, chances are their followers will believe it.<\/p>\n\n\n\n

Relatability<\/strong>: Influencers speak in a casual tone, use local references, and show real experiences unlike the polished ads.<\/p>\n\n\n\n

Shift from Traditional to Digital Marketing<\/strong>: Businesses  are moving away from newspaper advertisements and putting their money into local digital influencers who get higher reach and return on investment (ROI) since more consumers are spending time online, it brings the right opportunity to connect with the prospective customers.<\/p>\n\n\n\n

Types of Influencers in Siliguri<\/h2>\n\n\n\n

Influencer marketing in Siliguri is picking up fast, with creators from different fields helping local businesses get more reach and engagement. Whether it\u2019s through reels, stories, or YouTube videos, these influencers are shaping how people discover food, fashion, places, and more.<\/p>\n\n\n\n

Here are the main types of influencers active in Siliguri:-<\/p>\n\n\n\n

Food Bloggers<\/h3>\n\n\n\n

These food bloggers<\/a> and content creators focus on trying and reviewing food across Siliguri, from street snacks to fine dining. Creators like @foodie_delight_siliguri_<\/a>, @foodauradventure<\/a>, @thefoodstory<\/a> <\/em>often post honest reviews and trending reels that quickly grab attention.<\/p>\n\n\n\n

Who can collaborate with them:<\/p>\n\n\n\n